Absolutely Pure

And now a word from Royal Baking Powder…. Pioneer women spent a great deal of time cooking and baking for their families. Baking bread was a daily occurrence in most households and baking powder was an essential ingrediant in such. It was compounded of sodium bicarbonate and an acid salt or an alum that caused pastry and quick breads to rise. In 1880, Royal Baking Powder was the brand frontier wives preferred. It was one of the first name brand cooking items in the West. Other brands who dared compete with Roayl found themselves in the middle of an advertisement war. Royal claimed their baking powder was the best and hurled insults at their rivals in newspapers and magazines. Eventually the market became so flooded with different baking powder brands that Royal stopped their attack ads and focused solely on what their product had to offer.