May 24th, 2010

According to the book 1001 Ways to Market Your Book, it’s important to publicize your product on the internet. Towards that end, I now have two new commercials on my site. They are also running on You Tube on the Chris Enss channel. You’ll find them at www.chrisenss.com under the heading of Media. I’m never quite sure of the best marketing tools to use. I’ve run full page ads in all the major western publications about the lecture series I give at school and conferences, but there was no response. It’s often the same way with the e-newsletters I send out once a month. I’ve had numerous give-a-ways, but no takers. Conventional advertising techniques don’t seem to work with the types of books I write. I don’t write books about weight loss, child rearing, or how to stop the aging process. It would be wonderful to chat with other authors about the methods they use to promote their work. It’s a common misnomer to think a publisher does anything to help. They might send out a press release, but that’s the extent of what they do. You have to promote your own work. I need a fresh idea. The Many Loves of Buffalo Bill was reviewed in the recent issue of American Cowboy. The review was brief, but good. A great deal of writing is promoting. Who knew? Drop me a line and let me know what you think of the ads. I’d appreciate the feedback.