The western pioneer was independent only until the supplies in his covered wagon ran out. They looked to stores to supply them with goods necessary for life and desirable for comfort. The local market was the place to get powder and shot, tobacco, coffee, clothing, beans, liquor and news. Specialty shops provided pioneers with wallpaper, stationary, crayons, stereoscopic views, beauty cream and other refinements not usually associated with life on the plains. The general store was the place of first resort for everything from coal oil to calico to canned oysters, and much more. The place smelled of just about everything; the rich fruitiness of plug tobacco, the leather of boots and belts, fresh ground coffee, cheese, dried and pickled fish and the subtle musty-sweet tang of fresh fabric in bolts. Not an inch of space was wasted.

I’ll be speaking at the Nevada County Historical Society meeting tomorrow evening at 6:30 p.m. at the Madelyn Helling Library in Nevada City. The talk will center on the most recent book released The Bedside Book of Bad Girls: Outlaw Women of the Midwest. Email me for more information – gvcenss@aol.com. Hope to see you there. And now for this commercial message…. The stagecoach figured prominently in the early west. Under ideal condition, a coach driven by a fresh team of horses could “cut dirt” at the breakneck pace of nine miles per hour. Yet driving condition throughout much of the century were rarely ideal. Vehicles got stuck in ruts of mud so often that the expression “up to the hub” became a national colloquialism to illustrate any intractable predicament. Bad roads and driver impatience frequently combined to turn a coach over. During any long stage trip, in fact, passengers expected and were mentally prepared for at least one turnover.

For those who might be feeling as poorly as a centipede with sciatic rheumatism the following Old West advertisement might just be the thing to make it better. In the early 19th century most Americans healed themselves as their ancestors had for centuries. Professional medical assistance was either too far away, to expensive, or both. Even wealthy urban families usually attempted some sort of home health care before the doctor was called. This care was usually administered with the aid of books, pamphlets, and proprietary medicines purchased at the general store. Proprietary medicine advertisements were the mainstay of newspapers in the Old West. Newspapers carried notices for medicated vapor baths, artificial teeth, genuine Galvanic Rings, the Anodyne Necklace and other amulets. Some patent medicine companies spent more than $100,000 a year advertising their products. Patent medicines were the hottest-selling items on store shelves. If the labels on the medicines were to be believed, they could handle just about any and ever complaint. One concoction grandly promised to cure thirty different disorders including “nervous debility caused by the indiscretions of youth.” Mostly they relied on a heavy lacing of alcohol to work their proclaimed wonders. Hostetter’s Stomach Bitters, for instance, soothed indigestion with a formula packing a fifty-proof wallop.

And now a word from Royal Baking Powder…. Pioneer women spent a great deal of time cooking and baking for their families. Baking bread was a daily occurrence in most households and baking powder was an essential ingrediant in such. It was compounded of sodium bicarbonate and an acid salt or an alum that caused pastry and quick breads to rise. In 1880, Royal Baking Powder was the brand frontier wives preferred. It was one of the first name brand cooking items in the West. Other brands who dared compete with Roayl found themselves in the middle of an advertisement war. Royal claimed their baking powder was the best and hurled insults at their rivals in newspapers and magazines. Eventually the market became so flooded with different baking powder brands that Royal stopped their attack ads and focused solely on what their product had to offer.

A one-room log cabin with dirt or puncheon floor, simple fireplace, sawbuck table and straw mattress in which an entire family might sleep – that was as far as luxury went on the frontier and in newly settled regions of the country. Long-settled communities enjoyed roomier abodes, of course, and as the wealth of the region and of the nation grew, houses became larger, more elaborate and better equipped. Specialized stores helped homeowners furnish their dwellings with the most fashionable sofas, chairs, and love-seats available. Early Victorian furniture was popular and the most common style carried by furniture stores. Victorian furniture was large and made of mahogany, rosewood or black walnut. Notable characteristics were saber legs; marble table tops; turned bedposts; mushroom-turned wooden knobs for handles; ornamentation in the form of carved medallions featuring flowers, fruits and foliage. There’s nothing simple about that look. I’m not surprised the advertisment boasted that the items were cheap.